Vallerret Photography Gloves - using Shopify to reach a niche market

Episode 4 · January 3rd, 2019 · 31 mins 35 secs

About this Episode

In episode 4 of our Milk Bottle Labs podcast, Keith chats with Stine Lyng Jørgensen co-founder of Vallerret Photography Gloves. An idea born under the Northern Lights, Vallerret Photography Gloves allow photographer hands to stay warm and dry while they shoot.

Based in Norway, Vallerret Photography Gloves migrated across from Wordpress and woocommerce to Shopify in June 2018.

Stine chats to Keith about how Vallerret came into being and how she manages their 3 ecommerce stores on the Shopify platform.

This podcast is a great listen for anyone who has wondered how a niche product can get off the ground and be sold globally. From creation to marketing and selling online.

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