Shopify with Milk Bottle Show

[Bonus Episode] Why is Google Analytics 4 so important to your eCommerce store?

Episode Summary

Google's latest GA4 update is an important one. Keith chats to Bianca Dihoiu, Head of Customer Success at Littledata, which provides a seamless connection between your Shopify site, marketing channels and Google Analytics.

Episode Notes

Google's latest GA4 update is an important one. Keith chats to Bianca Dihoiu, Head of Customer Success at Littledata, which provides a seamless connection between your Shopify site, marketing channels and Google Analytics.

Sponsored By:

• Synder - Make accounting easy and get 40% off here :)
• Klaviyo
• The Point of Sale Store
• Rewind.io

Links:  

• Littledata
• What is GA 4?
• BigQuery
• Milk Bottle Labs
• Milk Bottle on Twitter