What if you could just ask your customers why they bought, or why they left? Jason Zigelbaum is the founder of Zigpoll, the survey platform used by more than 20,000 Shopify stores. He joins Keith on the Milk Bottle Ecommerce Show to talk about: - Post-purchase attribution: what 'How did you hear about us?' tells you that Meta and GA4 don’t - The always-on surveys every Shopify brand should be running - Turning survey answers into Klaviyo segments and flows that drive revenue - How AI, MCP and synthetic surveys are changing customer research - Building a SaaS business largely as a solo founder
What if you could just ask your customers why they bought, or why they left?
Jason Zigelbaum is the founder of Zigpoll, the survey platform used by more than 20,000 Shopify stores. He joins Keith on the Milk Bottle Ecommerce Show to talk about:
- Post-purchase attribution: what 'How did you hear about us?' tells you that Meta and GA4 don’t
- The always-on surveys every Shopify brand should be running
- Turning survey answers into Klaviyo segments and flows that drive revenue
- How AI, MCP and synthetic surveys are changing customer research
- Building a SaaS business largely as a solo founder
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#Shopify #Ecommerce #Klaviyo #CustomerFeedback #Zigpoll #EcommercePodcast