Shopify with Milk Bottle Show

Episode 31: The rise of Gift Card purchases on Shopify

Episode Summary

In this episode, Keith chats with Yair Miron, CEO and Founder of Rise.ai, an automated Gift Card & Store Credit solution for Shopify stores. With a 55% rise in gift card purchases during Covid-19, Yair shares how merchants can retain their customers through a lifecycle of purchasing behaviour for gift cards and loyalty programmes.

Episode Notes

Working from home challenges in a global pandemic. Using platforms like Slack and Basecamp to communicate and manage projects.
What the tech culture is like in Israel. Perfect for young companies and startups as people are encouraged to take risks.
Healthy access to funding with Government support and International companies all looking for the next big thing.
Shopify helps app developers grow.
History of Gift Wizard, the predecessor to Rise.ai
All about Rise.ai -- a value-added service focusing on customer retention
Merchants using Gift Cards to retain their businesses in Covid-19
Shoppers want to buy from a brand they feel connected to
Offering new channels to sell gift vouchers on
All about Rise.ai new partnership with Facebook to sell gift cards on Facebook and Instagram for Shopify stores
The loyalty card solution
Linking bricks and mortar stores to online