Shopify with Milk Bottle Show

Episode 37: Facebook marketing tips for your Shopify store

Episode Summary

Peter Carter knows everything about how to excel with your Facebook ads. Keith catches up with Peter from Rainy City Consultancy, to find out some helpful tips that Shopify merchants can use in their Facebook marketing strategy for Q4.

Episode Notes

How Keith and Peter met (they were both lost...)
The Shopify community in Manchester
Advice to Shopify store owners on their spend for Q4
It's all about preparation and here's how you do it...!
How to manage large daily budgets on Facebook ads
Living and breathing data
What's the physical relationship with the ads once they are up and running?
working with in-house teams
Copy and creative challenges for ad campaigns
Leveraging UGC
Using presell pages
Product photography and budgeting
The importance of good copywriting
Engage with your customer by asking them a question
Using carousel ads to tell a story
Testimonials from review apps are absolute gold with this trick
What is Facebook's ecosystem?