Shopify with Milk Bottle Show

Episode #39: Building a world-beating Vegan brand on Shopify

Episode Summary

Jeroen Proos is co-founder of Human+Kind an Irish based vegan skincare brand that is conquering the world. A great listen to any merchant looking to set up and/or expand their product business to small and large global retailers as well as managing their own online Shopify store.

Episode Notes

The challenges and successes of a vegan skincare brand
Chatting from Cork, hailing from The Netherlands
A brief history of Human+Kind
"Building a brand is not designing a logo"
Researching and exploring the range, look, and feel took over a year
In 2010/11 Human+Kind were ahead of the current vegan trend
Developing a skincare product is a lengthy process. It took 2 years to complete the first product!
Testing, testing and more testing
You've got your product, now what's the order volume?
Human+Kind migrated from Wordpress to Shopify in 2019
12 months in, Jeroen talks about the overall experience of Shopify, which is positive.
Being able to manage 2 stores from a computer or phone and no site crashes, is a winning formula.
Using influencers as a marketing tool to drive sales
Where is Human+Kind selling?
Answering the call for vegan hand sanitiser at the start of the pandemic
The goodwill in Ireland with businesses rallying together to help others when the pandemic hit
New products for Human+Kind
Being prepared to compete against the big brands