Shopify with Milk Bottle Show

Episode #40: Kerrigans, the early innovators of fresh online delivery

Episode Summary

In this episode, Keith chats to Barry Kerrigan, a Shopify merchant. Kerrigans is a long-established family-run craft butcher with several bricks and mortar stores in Ireland. An early innovator of fresh online delivery, Barry chats about the opportunities presented by having an online store that compliments their walk-in shops.

Episode Notes

Introduction
Green Friday - supporting Irish businesses on Black Friday
60 years old, Kerrigan is an early innovator of online fresh delivery
History of Kerrigans Family Butchers
While traditional craft butchery is still the core of their business, how do they adapt to lifestyle changes?
The first journey into ecommerce was in 2013 but why was it unsuccessful
Launched Food for Fitness in 2015 which lead to other ranges like Fakeout
Reasons why the first attempt of online retail failed
Working with DPD to deliver fresh food
The difference between the type of products bought in-store and online
Restrictions in certain products that they can sell in shopping centre stores, that they don't have online
Migrated to Shopify and utilising partnerships
Adapting to trends like vegan
Lambay Island cattle
Thoughts on the Shopify platform since migrating
Using apps like Zapiet for pick up and delivery.
The benefits of Klaviyo for email marketing. And Rewind for peace of mind.