Shopify with Milk Bottle Show

Episode #47: Grow your Shopify ecommerce business through split testing

Episode Summary

Justin Christianson, Co-Founder of Conversion Fanatics chats about how his business can help merchants understand their online visitors better through split-testing. Not all Shopify merchants have the time or the knowledge of how to run AB testing and it is something that can get pushed down their priority list. However, using the expertise of Conversion Fanatics, online retailers can grow their business by making incremental changes.

Episode Notes

Introduction -- saying hello from Austin, Texas
What is Conversion Fanatics?
Understanding visitors behaviour
Delving into Justin's background
How making micro commitments can have a lasting impact
It's not all about conversion rate!
The mediums have changed but the marketing hasn't
Justin's book