Shopify with Milk Bottle Show

Episode #48: Fix your Shopify analytics with Littledata

Episode Summary

Edward Upton Founder of Littledata, chats about helping ecommerce brands get smarter insights into their customer journey and marketing campaigns. Using apps like Littledata, Shopify merchants can supercharge and solve analytics issues in order to grow faster and smarter.

Episode Notes

What is Littledata?
Building smart connectors for ecommerce growth
Remote working and the future
Google Analytics app, the benefits of adding it to a Shopify store
Understanding the series of events that led up to an order
On average there are 15 touchpoints before a customer makes a purchase
Exporting data
Understanding lifetime value
The impact of cookie blocking
Segment app for Shopify