Shopify with Milk Bottle Show

Episode #54: Shopify Online Store 2.0 with Default HQ

Episode Summary

This summer Shopify announced their most progressive feature release Shopify Online 2.0, revolutionising the platform. And who better to explain what that means to merchants and developers than our top guest for appearances and Shopify guru Keir Whitaker from Default HQ. Keir chats with Keith about the new Shopify theme Dawn and how Shopify Online 2.0 offers the ability to edit every page structure plus more.

Episode Notes

Introduction
Brief lowdown of Shopify announcements made in June 2021
Covid update - UK v IRE
Why the Shopify online store 2.0 and the Dawn theme is the biggest announcement to date made by Shopify. Plus how it has huge content management potential.
How the new default theme Dawn is a strong starting point to build an ecommerce site on
Speed and elegance, Dawn is 35% faster
Is 2.0 on premium themes? What does a Shopify merchant have to do to take advantage?
What is sections everywhere?
The concept of drag and drop components or 'sections'
Shopify online 2.0 offering huge flexibility putting it on par with SquareSpaced and Wordpress
Single products stores
Defining metafields (creating size guides, instructions) simplifying experiences and offering flexibility
Everyone wants more data attached to their products
Auditing apps
Making a fresh start with Dawn
How working with an agency to get expertise. A store audit results in a better experience for customers
Developers can now interact in a way never before experienced
Personalising the checkout experience