Shopify with Milk Bottle Show

Episode #58: Givz back on your Shopify store

Episode Summary

How can you drive sales, avoid discounts and yet build your brand by giving back ? Meet Andrew Forman, CEO and co-founder of Givz. With Givz, each consumer can donate to a charity of their choice. In this episode Andrew explains how giving back is the ultimate marketing strategy for Shopify retailers in 2022.

Episode Notes

Introduction
Traffic in New Jersey and New York
Why store owners want to give back
How to convert discounts into donations
How Givz developed into the app it is today
Understanding the US discount culture
How short term vision can be a dangerous game like Black Friday and Cyber Monday offers
The negative impact of deep discounts on brands
How Givz works
Why modern consumers are now driven by factors other than price
What is the cost of Givz? How much does the charity get?