Shopify with Milk Bottle Show

Episode #59: Stephen Jiang, Founder of Fervor + Hue

Episode Summary

We are back with another merchant special with Stephen Jiang, Founder and MD of Fervor + Hue, an interior homeware brand based in Cork, Ireland. Listen to this brilliant backstory of a retailer who moved from China to Ireland as a teenager. Making Cork his home, Fervor + Hue was born out of passion and colour for homeware design. With strong connections to China, get the inside story of how to build a successful brand that is continually growing. Fervor + Hue are one of the Virgin Media's Backing Business winners and we worked with them to build a new trade site for their growing wholesale. As the pandemic unravelled Fervor + Hue concentrated on making their ecommerce offering a sustainable business and they haven't looked back since.

Episode Notes

Introduction
Winner of Virgin Media Backing Business
Milk Bottle Labs built a trade online Shopify store for Fervor + Hue
How did Stephen end up in Cork?
Learning English from scratch
What was the 1st culture shock?
Why set up Fervor + Hue?
Building a business from scratch
Meeting 100s of manufacturers in China
The benefits of being able to hop on a place and talk directly. Having the language and local knowledge to create contacts in China.
How Fervor and Hue became an experience store
Why choose home furnishings?
Designing their own product line and staying on top of future trends
How having a strong team helps build a collection and move forward
Supplying to 100 stores nationwide with own products
How to facilitate growth
Making the move to a bigger warehouse
How and when to manage rapid expansion
Shopify POS
The Brexit challenge
International shipping with bulky items
How to ship an airplane wing
The one thing Stephen loves about Shopify
Favourite Shopify app
The one thing that can be improved by Shopify?
What's the future for Fervor + Hue?