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Episode #65: From Italy to Ireland with Matteo Grassi of Popup.store

Episode Summary

Here is something interesting; a new commerce platform called Popup. We chat to Co-founder Matteo Grassi who has had quite the journey! Bringing all his experience from being a Shopify Merchant Success Manager, to spending time in an Indian Ashram and then touring as a musician around Europe. He has co-founded numerous DTC brands under the umbrella of Viceroy Group. With his wealth of experience and business partners, Popup was born from the ambitious bunch. We find out more about the only no-code ecommerce platform that enables merchants to visually build and control customer journeys while managing multiple online Popup Stores from one admin in numerous languages and currencies. Matteo is also involved with a charity helping those in Ukraine called Commerce4good. He chats more about how he is using his supply chain and commerce to help Ukraine.

Episode Notes

Introduction
A rich tapestry of what Matteo did prior to Popup
Dancing in Broadway
Travel Southeast Asia and Australia (Sydney or Melbourne?)
Taking pause to mediate in an Indian Ashram
Moving off the beaten path to appreciate what is close
Talking about being one of the first Shopify Plus team, which is where he met his business partner
Getting a deeper understanding of ecommerce from merchants
How to run a successful remote company
Creating a company as a sport team and a family
Creating new brands
How getting from 0-1 is the hardest part.
The Kardashians
How to measure the level of success of running a business
Popup store > the no code commerce platform
How Shopify scaled > Toby's vision
What type of customer are you after?
Is migration the biggest pain point for Shopify?
How popup can add value to your current online store with native ads
Why no technical experience is needed
Using customer feedback from A/B testing
commerce4good Ukraine charity Commerce4good